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17th October 2007  
Potato Academy Inks UK Licensing Deal for Marvellous Mummies TM cards.

NORTHAMPTON, MA – October 17, 2007 – UK-based greeting card company Potato Academy announced today that it had completed a licensing deal with US-based card publisher Marvelous Mommies. The deal provides exclusive sales and distribution rights to Potato Academy and covers all of the UK and Ireland. The cards will be branded Marvellous Mummies in the UK.

 Marvellous Mummies cards celebrate life with children in all its phases from birth to the terrible twos to the teens. Edgy and humorous, the cards are based on the real-life experiences of entrepreneur stay-at-home mom Kelly Minton and Savannah College of Art and Design Professor and game designer Brenda Brathwaite. The mothers launched the company in January 2007 with acclaimed comic book artist Sean Wang.

 Potato Academy, an acronym for “People Over Thirty Acting Twenty One”, features cards that take a light-hearted look back in time to when the recipient was younger and cover milestone ages from 30 to 80. Potato Academy entered the UK greeting card market in 2003 with their “What were you like?!!” series of birthday cards.

 Mike Short, owner of Potato Academy, approached Kelly at the 2007 New York Stationery Show. “Of all the exhibitors at the show, Marvellous Mummies stood out as being really fresh and different. They really made us laugh.” After some initial conversations, Mike proposed the possibility of licensing the designs in the UK. “We really wanted Marvellous Mummies to be a part of our line up. There’s simply nothing else like them in the UK,” he noted.

 According to Kelly, the company’s Director of Operations, Marvellous Mummies cards seemed a natural fit. “When we first viewed the Potato Academy line, it was obvious that we were appealing to the same demographic and enjoyed the same sense of humor, although our cards cover very different material. For us, it was a great opportunity, and a great match.”

 Mike Short’s Potato Academy line has proven very popular with consumers who have purchased more than 1 million cards from 1500 specialist card retailers across the UK to date. “We are confident we have another winner on our hands,” said Mike.

 Marvellous Mummies cards will launch in the UK in November 2007. More information on the UK launch is available at http://www.marvellousmummies.co.uk

© Potato Academy Ltd 2006